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Sage Publications Principles of Marketing for a Digital Age

Name: Principles of Marketing for a Digital Age
Brand: Sage Publications

E-business

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Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape. This third edition brings you: Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour New and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiative Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategies Instructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter. Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.

Product Specifications

Brand: Sage Publications
Format: Hardcover
ASIN: 1036201104
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 02 December 2025
Listed Since: 05 June 2025

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Sage Publications Principles of Marketing for a Digital Age

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