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£127.67
Routledge Value in Marketing: Retrospective and Perspective
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Description
Key Features
Examines the core concept of value as the center of marketing thought and practical application.
Analyzes how unique value propositions help satisfy customer needs and create market differentiation.
Provides insights into how value delivered through products and services defines competitive positioning.
Covers recent advances in marketing theory regarding the types and manifestations of value.
Explores the different ways value is delivered to both customers and various stakeholders.
Part of the Routledge Frontiers in the Development of International Business, Management and Marketing series.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0367209489
- Domain
- Amazon UK
- Release Date
- 27 November 2019
- Listed Since
- 28 August 2019
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