£108.81

Routledge Public Relations and Participatory Culture Book

Name: Routledge Public Relations and Participatory Culture Book
Brand: Routledge
Price: 121.26 GBP
Availability: InStock

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Description

Explore the changing landscape of communication with Public Relations and Participatory Culture. This Routledge text examines how the relationship between organizations and stakeholders has shifted toward heavy public participation. In an era where one-way communication and total message control are no longer possible, this book investigates the new model of multiple messages coming from various publics at different engagement levels. As social media and participatory culture grow, fans and community members take an active role in production and co-creation. This book addresses a gap in scholarly texts by exploring how these dynamics function in real-world settings. It is an essential resource for understanding how digital engagement and community involvement redefine modern public relations strategies.

Key Features

Examines the shift from one-way communication to a model of active public participation.

Analyzes how social media and participatory culture allow fans to play a role in co-creation.

Explores the impact of multiple messages originating from various publics and engagement levels.

Addresses the loss of traditional message control in modern communication environments.

Provides scholarly insight into the relationship between organizations and their stakeholders.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138787728
Category: Books > Subjects > Business, Finance & Law > E-Commerce
Domain: Amazon UK
Release Date: 22 March 2016
Listed Since: 28 May 2015

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Routledge Public Relations and Participatory Culture Book

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