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£108.40
Routledge Public Relations and Participatory Culture Book
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Price distribution over 21 days • 3 price levels
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Description
Key Features
Examines the shift from one-way communication to a model of active public participation.
Analyzes how social media and participatory culture allow fans to play a role in co-creation.
Explores the impact of multiple messages originating from various publics and engagement levels.
Addresses the loss of traditional message control in modern communication environments.
Provides scholarly insight into the relationship between organizations and their stakeholders.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138787728
- Domain
- Amazon UK
- Release Date
- 22 March 2016
- Listed Since
- 28 May 2015
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