Entertainment Public Relations: Communicating with Audiences - Image 1

£40.95

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Entertainment Public Relations: Communicating with Audiences

Name: Entertainment Public Relations: Communicating with Audiences
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Price: 40.95 GBP
Availability: InStock

Performing Arts

Price data last checked 89 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£41 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 2 days • 2 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 2 days • 1 price levels

Days at Price

Price Analysis

Most common price: £41 (2 days, 100.0%)

Price range: £41 - £41

Price levels: 1 different prices over 2 days

Description

Every show needs an audience. How do we find them? How do we reach them? How do we motivate them to buy tickets? This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focuses on the public relations cycle in each segment of the entertainment industry. PR cycles connect strategy to benchmarks in product development, production, and distribution, as well as to seasons and industry events. Chapters focus on the basics and challenges of successful public relations for: blockbuster movies; independent films; network, syndicated, and streaming television; personal publicity and celebrity representation; award events; music; video games; sports; and tourism. Also discussed are charity tie-ins, public service campaigns, and corporate public relations, as well as the use of digital and social media for two-way conversations with audiences. Sidebars give examples and instructions for writing effective entertainment media releases, media alerts, press statements, pitches, PSAs, social media postings, and campaign proposals. Other sidebars analyze the ways industry organizations use events such as the Academy Awards and the Super Bowl to build public awareness and place their industries at the center of popular culture. This book is a valuable resource for those who already know the basic strategies, tactics, and tools of PR and for those who want to learn them in the context of the rapidly changing field of entertainment and tourism marketing.

Product Specifications

Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Format: paperback
ASIN: 1433130548
Category: Books > Subjects > Arts & Photography > Performing Arts
Domain: Amazon UK
Release Date: 08 August 2016
Listed Since: 16 August 2016

Barcode

No barcode data available

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Entertainment Public Relations: Communicating with Audiences

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Public Relations: A Guide to Strategic Communication

Sport Public Relations: Managing Stakeholder Communication

Public Relations Writing: Form and Style

Public Relations: Contemporary Issues and Techniques

Handbook of Public Relations

Public Relations and the Power of Creativity: Strategic Opportunities, Innovation and Critical Challenges: 3 (Advances in Public Relations and Communication Management, 3)

Online Public Relations: A Handbook for Practitioners

Planning and Managing Public Relations Campaigns: A Strategic Approach (0)

Public Relations: Strategies and Techniques

Popular Culture and Social Change: The Hidden Work of Public Relations (Routledge New Directions in PR & Communication Research)

Image und PR: Kann Image Gegenstand einer Public Relations-Wissenschaft sein?

Public Relations and Neoliberalism: The Language Practices of Knowledge Formation

The Secrets of Successful Public Relations and Image-Making

Routledge The Public Relations of Everything - PR History Book

Public Relations: Best Practices and Applications

Exploring Public Relations and Management Communication

International Public Relations: A Comparative Analysis (Routledge Communication Series)

Public Relations and Strategic Communication

Public Relations: Study Guide

The Business of Public Relations

How Strategic Communication Shapes Value and Innovation in Society: 2 (Advances in Public Relations and Communication Management, 2)

Routledge Public Relations and the History of Ideas Book

Health and Medical Public Relations

The Comprehensive Public Relations Reader: Function and Practice