Social Media Campaigns: Strategies for Public Relations and Marketing - Image 1

£52.45

Routledge Social Media Campaigns: Strategies for Public Relations and Marketing

Name: Social Media Campaigns: Strategies for Public Relations and Marketing
Brand: Routledge
Price: 48.9 GBP
Availability: InStock

Public Relations

Price History & Forecast

Last 90 days • 75 data points

Historical

Generating forecast...

Price Distribution

Price distribution over 90 days • 10 price levels

Days at Price

Current Price

Price Analysis

Most common price: £49 (27 days, 36.0%)

Price range: £48 - £81

Price levels: 10 different prices over 75 days

Description

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367896206
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 30 December 2020
Listed Since: 20 July 2020

Barcode

No barcode data available

Routledge Social Media Campaigns: Strategies for Public Relations and Marketing

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Social Media Research Methods

The Secrets of Successful Public Relations and Image-Making

Social Media for Government: Theory and Practice

Research Methods and Techniques in Public Relations and Advertising

Effectiveness of Social Media Communication: An Empirical Analysis of Key Performance Drivers

Strategic Communication: Public relations at work

Political Reputation Management: The Strategy Myth (Routledge New Directions in PR & Communication Research)

The Emerald Handbook of Computer-Mediated Communication and Social Media

Primer of Public Relations Research, Third Edition: Third Edition

Principles of Strategic Communication

Models of Communication: Theoretical and Philosophical Approaches (Routledge Studies in European Communication Research and Education)

Culture and Public Relations: Links and Implications (Routledge Communication Series)

Protest Public Relations: Communicating dissent and activism (Routledge New Directions in PR & Communication Research)

Secrecy in Public Relations, Mediation and News Cultures: The Shadow World of the Media Sphere (Routledge Focus on Media and Cultural Studies)

Public Relations: Theory and Practice

Collective Behavior and Public Opinion: Rapid Shifts in Opinion and Communication (European Institute for the Media Series)

Social Media, Politics and the State: Protests, Revolutions, Riots, Crime and Policing in the Age of Facebook, Twitter and YouTube (Routledge Research in Information Technology and Society)

Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication

Managing a Public Relations Firm for Growth and Profit

European Review of Social Psychology: Volume 17 (Special Issues of the European Review of Social Psychology)

Information Campaigns: Balancing Social Values and Social Change: 18 (SAGE Series in Communication Research)

Image und PR: Kann Image Gegenstand einer Public Relations-Wissenschaft sein?

Public Relations and the Public Interest (Routledge Research in Public Relations)

Media Firms: Structures, Operations, and Performance