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£151.26
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Routledge Marketing Management in Asia - Routledge Studies Vol. 55
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Description
Key Features
Part of Routledge Studies in International Business and the World Economy series, volume 55, offering authoritative academic research on global commerce.
Examines Asia's shift from outsourcing hub to world's largest market economies, providing strategic insights for international business practitioners.
Addresses marketing management challenges and opportunities across multiple Asian markets and emerging economies with distinct competitive dynamics.
Published by Routledge, a leading academic publisher specialising in business, finance and management subjects for university and professional readers.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415523176
- Domain
- Amazon UK
- Release Date
- 26 October 2012
- Listed Since
- 01 November 2011
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