£141.05

Routledge Marketing Management in Asia - Business Studies

Name: Routledge Marketing Management in Asia - Business Studies
Brand: Routledge
Price: 141.05 GBP
Availability: InStock

Call Centre Management

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Description

Explore the shifting economic landscape with Marketing Management in Asia. This volume from the Routledge Studies in International Business and the World Economy series examines how Asia has transformed from a center for outsourcing and offshoring into a region containing many of the world's largest and most emergent markets. As North America faces competition from China for global economic dominance, this text provides a look at how market dynamics are changing. It analyzes the ways different regions maintain competitiveness, comparing the productivity gains seen in Europe through trade and fiscal harmonization against the challenges faced by other developing regions. This book is an essential resource for understanding the modern global economy and the rise of Asian markets in the international business arena.

Key Features

Part of the Routledge Studies in International Business and the World Economy series for academic depth.

Analyzes the transition of Asia from an outsourcing hub to a region of massive consumer markets.

https://tosheroon.com/uk/1516510720

Provides comparative perspectives on global trade, fiscal harmonization, and economic productivity.

Offers insights into the development of emergent markets across the Asian continent.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415523176
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 26 October 2012
Listed Since: 01 November 2011

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Routledge Marketing Management in Asia - Business Studies

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