Routledge Marketing Management in Asia - Business Studies

Explore the shifting economic landscape with Marketing Management in Asia. This volume from the Routledge Studies in International Business and the World Economy series examines how Asia has transformed from a center for outsourcing and offshoring into a region containing many of the world's largest and most emergent markets. As North America faces competition from China for global economic dominance, this text provides a look at how market dynamics are changing. It analyzes the ways different regions maintain competitiveness, comparing the productivity gains seen in Europe through trade and fiscal harmonization against the challenges faced by other developing regions. This book is an essential resource for understanding the modern global economy and the rise of Asian markets in the international business arena.