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£136.27
Routledge European Perspectives in Marketing - Case Studies
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Description
Key Features
Explore diverse case studies that provide a realistic look at contemporary marketing issues facing businesses in Europe today.
Analyze the differences between the three major sub-markets: EU, EFTA, and ECE countries to better understand regional variations.
Learn about the specific market opportunities found in Eastern and Central European accession countries.
Gain insights into how individual country differences impact marketing strategies across a heterogeneous market.
Study the impact of the 2004 EU expansion and how it changed the landscape for European commerce.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 078902568X
- Domain
- Amazon UK
- Release Date
- 01 October 2004
- Listed Since
- 09 December 2006
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