£136.27

Routledge European Perspectives in Marketing - Case Studies

Name: Routledge European Perspectives in Marketing - Case Studies
Brand: Routledge
Price: 127.43 GBP
Availability: InStock

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Description

Gain a deeper understanding of contemporary marketing issues across the European landscape. This Routledge publication provides fascinating case studies and detailed analyses designed to help readers navigate the complexities of a non-homogenous market. Instead of viewing Europe as a single mass market, this text explores the significant regional, country, and individual differences that define the continent. Readers will learn about the three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries. The content provides insight into the opportunities presented by accession countries, including the ten nations that joined the EU on May 1st, 2004. This book is an essential resource for those looking to understand the tremendous market opportunities available within these diverse European territories.

Key Features

Explore diverse case studies that provide a realistic look at contemporary marketing issues facing businesses in Europe today.

Analyze the differences between the three major sub-markets: EU, EFTA, and ECE countries to better understand regional variations.

Learn about the specific market opportunities found in Eastern and Central European accession countries.

Gain insights into how individual country differences impact marketing strategies across a heterogeneous market.

Study the impact of the 2004 EU expansion and how it changed the landscape for European commerce.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 078902568X
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 01 October 2004
Listed Since: 09 December 2006

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Routledge European Perspectives in Marketing - Case Studies

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