Edward Elgar Publishing Edward Elgar Handbook of Behavioral Industrial Organization

Expand your understanding of economic theory with the Handbook of Behavioral Industrial Organization by Edward Elgar Publishing. This comprehensive volume bridges the gap between behavioral economics and industrial organization, providing a deep look into how human psychology influences market structures and firm behavior. By integrating behavioral concepts into traditional industrial organization studies, this book offers new perspectives on how consumers and firms actually operate. It covers a wide range of psychological factors that impact economic decision-making, helping readers gain a more realistic view of market dynamics. Whether you are a student, researcher, or professional in the field of microeconomics, this handbook serves as a vital resource for exploring the intersection of psychology and economics.