£136.81

Routledge Deconstructing Public Relations Criticism Book

Name: Routledge Deconstructing Public Relations Criticism Book
Brand: Routledge
Price: 136.81 GBP
Availability: InStock

Economics

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Description

Explore the complexities of communication with Deconstructing Public Relations: Public Relations Criticism from the Routledge Communication Series. Author Thomas J. Mickey provides a deep look at public relations practice by applying a cultural studies approach to the field. This book moves beyond standard industry views to offer a critical theory for modern practice. By utilizing real-world case studies from public relations, advertising, and marketing, the text demonstrates how to deconstruct and analyze various campaigns. Mickey uses the interpretive act of deconstruction to challenge the idea that public relations is an objective science. This perspective allows readers to see the true social importance of the profession through a critical lens. Whether you are a student or a professional, this volume provides the tools needed to analyze how communication shapes our social world.

Key Features

Includes real-world case studies from the fields of public relations, advertising, and marketing to illustrate campaign analysis.

Uses a cultural studies approach to provide a framework for critical theory in public relations practice.

Challenges the common myth of public relations as an objective science through the process of deconstruction.

Offers a detailed look at the social importance of public relations through interpretive analysis.

Part of the respected Routledge Communication Series for academic and professional study.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805837485
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 01 October 2002
Listed Since: 16 February 2007

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Routledge Deconstructing Public Relations Criticism Book

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