£127.62

Routledge - Cross-National Consumer Psychographics Book

Name: Routledge - Cross-National Consumer Psychographics Book
Brand: Routledge
Price: 127.62 GBP
Availability: InStock

Human Resources Management

Price History & Forecast

Last 87 days • 87 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 87 days • 1 price levels

Days at Price

Price Analysis

Most common price: £128 (87 days, 100.0%)

Price range: £128 - £128

Price levels: 1 different prices over 87 days

Description

Understand the motivations behind consumer behavior with Cross-National Consumer Psychographics by Routledge. While demographics focus on the who, this text explores the why. It examines the specific motivations that drive people to purchase products and choose certain lifestyles. By utilizing a combination of personality, social value, and demographic variables, this book provides a deep look into measurement approaches for psychographics. As global communication and interactions increase, this resource helps marketing practitioners and educators stay ahead by applying psychographic insights to a changing world. It is an essential resource for those looking to understand the deeper drivers of consumer decision-making in a globalized market.

Key Features

Explores the motivations behind why people purchase specific products and choose certain lifestyles.

Provides a comparison between demographic data and psychographic measurement approaches.

Utilizes a combination of personality, social value, and demographic variables for analysis.

Designed for marketing practitioners and educators working in a globalized environment.

Helps interpret consumer behavior as communication and interactions between different parts of the world increase.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0789009625
Category: Books > Subjects > Business, Finance & Law > Management > Human Resources > Human Resources Management
Domain: Amazon UK
Release Date: 25 May 2000
Listed Since: 15 February 2007

Barcode

No barcode data available

Routledge - Cross-National Consumer Psychographics Book

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Routledge - The Influence of Values on Consumer Behaviour

Routledge International Handbook of Consumer Psychology (Routledge International Handbooks)

Cross-National and Cross-Cultural Issues in Food Marketing

Routledge International Handbook of Consumer Psychology

Sage Consumer Behavior and Culture - Global Marketing Book

Values, Lifestyles, and Psychographics (Advertising and Consumer Psychology)

Intercultural Marketing: Theory and Practice

Routledge Handbook of Cross-Cultural Marketing - Global Business

Handbook of Cross-Cultural Marketing

Routledge - The Psychology of Consumer Profiling in a Digital Age

Routledge Handbook of Consumer Psychology - Academic Text

Consumer Behavior in Travel and Tourism

Routledge Intercultural Marketing: Theory and Practice Textbook

Contemporary Consumer Culture Theory (Routledge Studies in Marketing)

Explorations in Consumer Culture Theory (Routledge Interpretive Marketing Research)

The Routledge Companion to Consumer Behavior (Routledge Companions in Marketing, Advertising and Communication)

The Continuum of Consumer Choice (Routledge Studies in Marketing)

Social Psychology of Consumer Behavior (Frontiers of Social Psychology)

Consumer Psychology in a Social Media World

The New Consumer Psychology: Scanning buying behavior with MRI of the mind

Contemporary Consumer Culture Theory (Routledge Studies in Marketing)

Oxford University Press Handbook of Culture and Consumer Behavior

Qualitative Research Methods in Consumer Psychology: Ethnography and Culture (Researching Social Psychology)