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£127.62
Routledge - Cross-National Consumer Psychographics Book
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Description
Key Features
Explores the motivations behind why people purchase specific products and choose certain lifestyles.
Provides a comparison between demographic data and psychographic measurement approaches.
Utilizes a combination of personality, social value, and demographic variables for analysis.
Designed for marketing practitioners and educators working in a globalized environment.
Helps interpret consumer behavior as communication and interactions between different parts of the world increase.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0789009625
- Domain
- Amazon UK
- Release Date
- 25 May 2000
- Listed Since
- 15 February 2007
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