£136.11

Routledge - Creativity and Advertising: Affect, Events and Process

Name: Routledge - Creativity and Advertising: Affect, Events and Process
Brand: Routledge
Price: 136.11 GBP
Availability: InStock

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Description

Explore a new way to understand the relationship between advertising and creativity through the lens of the 'event'. In this academic work from Routledge, Andrew McStay moves beyond traditional textualism and reductionism to offer a fresh perspective on how media functions in the real world. Instead of looking at advertising through limited representation, this book introduces a sensational and process-based approach. It examines how creativity can be understood as a lived and embodied experience. By focusing on the event rather than just the final product, readers gain a deeper understanding of the transgressive and sensory aspects of modern media. This text is ideal for students and professionals in sales, marketing, and media studies who want to move past old theories. It provides a rigorous framework for thinking about how advertising actually impacts human experience and social processes.

Key Features

Develops novel ways to theorize the connection between advertising and creative processes.

Moves beyond limited combinatory accounts based on representation and textualism.

Introduces the concept of the 'event' as a way to recognize advertising and creativity.

Provides a sensational and process-based approach to understanding media.

Offers a perspective on advertising that is lived, embodied, and transgressive.

Draws on diverse philosophical influences to build a deep theoretical framework.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415519543
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 05 April 2013
Listed Since: 13 August 2012

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Routledge - Creativity and Advertising: Affect, Events and Process

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