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Routledge Attitudes And Persuasion: Classic And Contemporary Approaches

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Description

This comprehensive survey examines diverse theoretical frameworks for understanding attitude and belief change, offering scholars and students a thorough exploration of persuasion mechanisms. The book synthesises classic and contemporary research approaches, providing essential context for how people form, modify, and abandon beliefs across psychological and social domains. Variable perspective theory receives particular attention throughout, addressing a significant gap in current research literature and offering fresh insights into persuasion dynamics. Ideal for academic libraries, psychology departments, and anyone studying social influence, communication theory, or cognitive change processes, this Routledge publication bridges foundational concepts with modern analytical perspectives. Whether you're researching persuasion techniques, attitude formation, or belief systems, this reference work delivers rigorous scholarship backed by established psychological theory.

Key Features

Routledge publication covering classic and contemporary approaches to attitude and belief change across psychological research.

Variable perspective theory receives focused analysis, addressing underexplored areas in persuasion and attitude research.

Comprehensive survey synthesising multiple theoretical frameworks for understanding how people change their beliefs and positions.

Reference-level content designed for psychology students, academics, and researchers studying social influence and cognitive change.

Bridges foundational persuasion concepts with modern theoretical developments in attitude research and psychology.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
07 May 2019
Listed Since
02 July 2019

Barcode

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