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Routledge - Attitudes And Persuasion by Richard E. Petty

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Description

Explore the complex world of belief change with Attitudes And Persuasion: Classic And Contemporary Approaches. Published by Routledge, this text offers a comprehensive survey of various theoretical approaches to the phenomena of attitude and belief change. Instead of focusing on standard research trends, this book directs attention to variable perspective theory. This specific area provides a deeper understanding of how persuasion works and how attitudes evolve over time. It serves as a vital resource for those studying the social sciences, offering a structured look at both established and modern academic viewpoints. Whether you are a student or a researcher, this book provides the theoretical groundwork necessary to understand the mechanisms behind how people change their minds. By examining a wide range of perspectives, it helps readers grasp the diverse ways that persuasion is studied in contemporary social science research.

Key Features

Comprehensive survey of theoretical approaches regarding how attitudes and beliefs change.

Focuses on variable perspective theory to provide a deeper level of academic insight.

Authored by Richard E. Petty, providing expert perspectives on social science phenomena.

Published by Routledge, ensuring a high standard for academic and professional study.

Covers both classic and contemporary methods of understanding persuasion.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
07 May 2019
Listed Since
02 July 2019

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