£147.59

Routledge Persuasion: Social Influence and Compliance Gaining

Name: Routledge Persuasion: Social Influence and Compliance Gaining
Brand: Routledge
Price: 134.64 GBP
Availability: InStock

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Description

Master the science of social influence with the seventh edition of Persuasion: Social Influence and Compliance Gaining. Published by Routledge, this field-leading textbook offers an accessible and rigorous look at major persuasion theories. It is designed to help students move beyond theory by developing the ability to apply general conclusions to real-world settings. This edition covers a wide range of practical applications, including advertising, marketing, politics, and interpersonal relationships. You will explore how persuasion works across various modern platforms like social media and within different group dynamics. By studying these established models, readers gain a deeper understanding of how credibility and influence function in everyday life. Whether you are studying business, marketing, or social psychology, this text provides the foundational knowledge needed to understand how people are influenced in diverse professional and personal contexts.

Key Features

Comprehensive theory coverage that provides a rigorous presentation of major persuasion models and established social influence frameworks.

Real-world application focus that encourages students to develop and apply conclusions to practical, everyday settings.

Diverse context exploration covering essential areas such as advertising, marketing, politics, and interpersonal relationships.

Modern platform analysis including the study of persuasion within social media and group dynamics.

Expertly published by Routledge to ensure high-quality academic standards for students and professionals in the field.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367528487
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 07 April 2022
Listed Since: 01 October 2021

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Routledge Persuasion: Social Influence and Compliance Gaining

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