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Routledge Persuasion: Social Influence and Compliance Gaining

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Description

Master the mechanics of social influence with the seventh edition of Persuasion: Social Influence and Compliance Gaining from Routledge. This field-leading textbook offers a rigorous yet accessible look at major persuasion theories and their practical applications. Designed to help students move beyond theory, the text encourages the development of general conclusions that can be applied to real-world settings. Readers explore how persuasion functions across diverse environments, including advertising, marketing, politics, and social media. By examining interpersonal relationships, groups, and various social topics, this edition provides a comprehensive understanding of how influence works in modern contexts. It is an essential resource for anyone studying the science of compliance and social behavior.

Key Features

This seventh edition from Routledge provides a rigorous presentation of major theories regarding social influence and persuasion.

The text helps students develop and apply practical conclusions about persuasion within real-world settings.

Learn how influence works across multiple sectors including advertising, marketing, and politics.

Explore the application of social influence in interpersonal relationships, groups, and social media environments.

Gain a deep understanding of compliance gaining through various social topics and practical contexts.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
07 April 2022
Listed Since
01 October 2021

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