Principles, Elements, and Types of Persuasion - Image 1

£243.95

Cengage Learning Principles, Elements, and Types of Persuasion

Name: Principles, Elements, and Types of Persuasion
Brand: Cengage Learning
Price: 243.95 GBP
Availability: InStock

Psychology & Psychiatry

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Description

In this text, the author emphasizes practical applications as students master the research and theories of persuasion. By acknowledging that both rhetorical and behavioral theories contribute to the understanding of persuasion, this text blends production and consumption of persuasion. Review Part I: Principles of Persuasion: Introduction to Persuasion. 1. Aspects of Persuasion. 2. Rhetorical Principles. 3. Contemporary Principles of Persuasion. 4. Ethics and Persuasion. Part II: Elements of Persuasion. 5. Sources. 6. Messages. 7. Channels. 8. Receivers. Part III: Types of Persuasion. 9. Persuasive Presentations. 10. Advertising. 11. Sales Interviews. 12. Persuasive Campaign.

Product Specifications

Brand: Cengage Learning
Format: Paperback
ASIN: 0155023551
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry
Domain: Amazon UK
Release Date: 01 August 1996
Listed Since: 06 February 2007

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Cengage Learning Principles, Elements, and Types of Persuasion

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