Persuasion: Theory and Research - Image 1

£133.34

Sage Publications Persuasion: Theory and Research

Name: Persuasion: Theory and Research
Brand: Sage Publications
Price: 126.21 GBP
Availability: InStock

Social

Price History & Forecast

Last 7 days • 7 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 7 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £126 (4 days, 57.1%)

Price range: £126 - £133

Price levels: 2 different prices over 7 days

Description

Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.

Key Features

Persuasion: Theory and Research

Product type: ABIS BOOK

Brand: Sage Publications

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1452276676
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry > Social & Developmental Psychology > Social
Domain: Amazon UK
Release Date: 05 March 2015
Listed Since: 23 October 2014

Barcode

No barcode data available

Sage Publications Persuasion: Theory and Research

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Persuasion: Theory and Research (Current Communication: An Advanced Text)

The SAGE Handbook of Persuasion: Developments in Theory and Practice

Persuasion: Psychological Insights and Perspectives

Persuasive Communication, Third Edition

Persuasion in Practice

Persuasive Messages: The Process of Influence

Persuasion in Society

The Psychology of Attitudes and Attitude Change

Persuasion: Social Influence and Compliance Gaining; International Student Edition

Principles, Elements, and Types of Persuasion

The SAGE Handbook of Organizational Communication: Advances in Theory, Research, and Methods

Persuasion: Social Influence and Compliance Gaining Plus MySearchLab with eText -- Access Card Package

Statistical Persuasion: How to Collect, Analyze, and Present Data...Accurately, Honestly, and Persuasively

Focus Groups: Theory and Practice: 20 (Applied Social Research Methods)

Psychology of Persuasion (Psychology of Emotions, Motivations & Actions Series)

Resistance and Persuasion

Applied Social Psychology: Understanding and Addressing Social and Practical Problems

Sage Engaging Theories in Interpersonal Communication - 2nd Ed

Seeking and Resisting Compliance: Why People Say What They Do When Trying to Influence Others

Social Cognition: An Integrated Introduction

Critical Questions in Persuasion Research

The SAGE Handbook of Media Processes and Effects

Social Cognition: An Integrated Introduction

Readings in Propaganda and Persuasion: New and Classic Essays