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£133.34

Sage Publications Persuasion: Theory and Research

Name: Persuasion: Theory and Research
Brand: Sage Publications
Price: 133.34 GBP
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Description

Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.

Key Features

Persuasion: Theory and Research

Product type: ABIS BOOK

Brand: Sage Publications

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1452276676
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry > Social & Developmental Psychology > Social
Domain: Amazon UK
Release Date: 05 March 2015
Listed Since: 23 October 2014

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Sage Publications Persuasion: Theory and Research

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