£172.03

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£172 today · previous high £172 · all-time low £132

Sage Publishing Persuasion: Theory and Research

Amazon

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£172.03 £127.61 £137.30 £146.99 £156.69 £166.38 £176.07 25 July 2026 02 August 2026 10 August 2026 18 August 2026 27 August 2026
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Price distribution over 34 days • 9 price levels

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6 days 1 day 1 day 1 day 1 day 1 day 2 days 1 day 20 days · current 0 5 10 15 20 £132 £140 £152 £154 £159 £161 £166 £171 £172 Days at Price

Price Analysis

Most common price: £172 (20 days, 58.8%)

Price range: £132 - £172

Price levels: 9 different prices over 34 days

Description
Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O′Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.

Key Features

Persuasion: Theory and Research

Product type: ABIS BOOK

Brand: Sage Publications

Product Specifications
Brand
Sage Publishing
Format
paperback
ASIN
1452276676
Category
Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry
Domain
Amazon UK
Release Date
05 March 2015
Listed Since
23 October 2014

Barcode

No barcode data available

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