£38.80

Routledge Persuasion in Advertising

Name: Persuasion in Advertising
Brand: Routledge
Price: 38.8 GBP
Availability: InStock

Advertising

It has never been this cheap. We have no record of a lower price.

£39 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 69 days · 69 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 69 days • 1 price levels

Days at Price

Price Analysis

Most common price: £39 (69 days, 100.0%)

Price range: £39 - £39

Price levels: 1 different prices over 69 days

Description

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415322235
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 20 November 2003
Listed Since: 05 February 2007

Barcode

No barcode data available

Routledge Persuasion in Advertising

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Persuasion in Society

Routledge Revival: The Psychology of Persuasion (1920) Book

Persuasion: Social Influence and Compliance Gaining; International Student Edition

Persuasion: A Key Idea for Business and Society (Key Ideas in Business and Management)

The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Routledge Communication Series)

Routledge Persuasion: Social Influence and Compliance Gaining

Persuasion in Your Life

Persuasive Communication: How Audiences Decide

Persuasion Ethics Today

Cognitive Responses in Persuasion

Persuasion in Practice

Principles, Elements, and Types of Persuasion

Persuasion: Theory and Research

Psychology of Persuasion (Psychology of Emotions, Motivations & Actions Series)

Persuasive Communication, Third Edition

Persuasive Advertising: Evidence-based Principles

Persuasion: Psychological Insights and Perspectives

Persuasion in Your Life

The SAGE Handbook of Persuasion: Developments in Theory and Practice

Progress in Communication Sciences: Volume 13

Persuasive Technology: Development of Persuasive and Behavior Change Support Systems: 14th International Conference, PERSUASIVE 2019, Limassol, ... (Lecture Notes in Computer Science, 11433)

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Attitudes and Persuasion (Psychology Focus.)

Routledge Persuasive Advertising for Entrepreneurs Book