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Sage Publications Persuasion: Psychological Insights and Perspectives

Name: Persuasion: Psychological Insights and Perspectives
Brand: Sage Publications

Cognition & Cognitive Psychology

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Description

Persuasion: Psychological Insights and Perspectives, Second Edition highlights important and influential views on persuasion and guides students through the important contemporary centers of basic and applied persuasion research. The renowned contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and the impact of narratives. This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups, and advertising.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 076192809X
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry > Cognition & Cognitive Psychology
Domain: Amazon UK
Release Date: 09 March 2005
Listed Since: 08 January 2007

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Sage Publications Persuasion: Psychological Insights and Perspectives

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