Persuasion: A Key Idea for Business and Society (Key Ideas in Business and Management) - Image 1

£36.99

Routledge Persuasion: A Key Idea for Business and Society (Key Ideas in Business and Management)

Name: Persuasion: A Key Idea for Business and Society (Key Ideas in Business and Management)
Brand: Routledge
Price: 36.99 GBP
Availability: InStock

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Description

Persuasion. Philosophers have worried about it. Political and economic actors have weaponised it. Psychologists have measured it. Prose writers have required it. We’re all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis – the 4 Ps of persuasion – to answer this important question. The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.

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Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1032514108
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 04 August 2025
Listed Since: 05 March 2025

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Routledge Persuasion: A Key Idea for Business and Society (Key Ideas in Business and Management)

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