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Routledge Persuasion: A Key Idea for Business and Society (Key Ideas in Business and Management)

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Description

Persuasion. Philosophers have worried about it. Political and economic actors have weaponised it. Psychologists have measured it. Prose writers have required it. We’re all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis – the 4 Ps of persuasion – to answer this important question. The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.

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Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
04 August 2025
Listed Since
05 March 2025

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