£164.84

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£165 today · previous high £165 · all-time low £150

Routledge Persuasive Advertising for Entrepreneurs - Sales Messages Guide

Amazon

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£164.84 £148.01 £151.68 £155.35 £159.03 £162.70 £166.37 25 July 2026 11 August 2026 28 August 2026 14 September 2026 01 October 2026
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Price range: £150 - £165

Price levels: 2 different prices over 69 days

Description

Learn how to create effective advertising campaigns on a limited budget with this practical guide from Routledge. Written by experienced marketing professional Jay Granat, this book teaches entrepreneurs and small business owners the core principles of persuasive advertising, from media selection and copywriting to consumer behaviour and promotional strategy. Discover affordable methods to plan and execute money-making advertisements and commercials that actually work. Whether you're launching your first campaign or refining your approach, this resource provides actionable insights into advertising principles and sales message construction that deliver real results without breaking the bank.

Key Features

Covers essential advertising principles and media selection strategies tailored for entrepreneurs working within tight budgets.

Teaches practical copywriting techniques and consumer behaviour insights from an experienced advertising professional.

Provides step-by-step guidance on planning and executing effective advertisements and commercials affordably.

Explores persuasive advertising methods and promotional efforts designed specifically for small business owners.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 July 1994
Listed Since
30 December 2006

Barcode

No barcode data available

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