£121.00

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£121 today · previous high £121 · all-time low £97

Cognella Academic Publishing Writing for Public Relations and Strategic Communication

Amazon

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£121.00 £94.69 £100.43 £106.17 £111.91 £117.65 £123.39 25 July 2026 11 August 2026 29 August 2026 15 September 2026 03 October 2026
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Most common price: £121 (40 days, 56.3%)

Price range: £97 - £121

Price levels: 3 different prices over 71 days

Description

Writing for Public Relations and Strategic Communication equips students with essential knowledge, skills, and tools for crafting persuasive messages in professional settings. This Cognella Academic Publishing textbook emphasises strategic analysis as the foundation of effective writing, guiding readers through an audience-centred approach that connects organisational goals with intended audiences. Students gain practical experience in strategic thinking and planning, learning how persuasive writing develops naturally from careful assessment of communication objectives. The book combines theoretical foundations with practical application, preparing future communications professionals to create intentional, impactful written work that drives results in public relations and strategic communication contexts.

Key Features

Cognella Academic Publishing textbook focuses on persuasive writing techniques grounded in strategic analysis and planning for communications professionals.

Audience-centred perspective helps students align organisational messages with intended audiences to increase communication effectiveness and impact.

Students develop essential strategic thinking skills that form the foundation for creating intentional, goal-driven written communications.

Practical tools and frameworks guide the writing process from initial analysis through final execution of public relations and strategic communication materials.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 August 2021
Listed Since
08 June 2022

Barcode

No barcode data available

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