£119.33

Cognella Academic Publishing Writing for Public Relations and Strategic Communication

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£125.58 £115.63 £117.80 £119.97 £122.14 £124.31 £126.49 27 January 2026 16 February 2026 09 March 2026 30 March 2026 20 April 2026

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Price distribution over 84 days • 3 price levels

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1 day 51 days · current 25 days 0 13 26 38 51 £117 £119 £126 Days at Price

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Most common price: £119 (51 days, 66.2%)

Price range: £117 - £126

Price levels: 3 different prices over 77 days

Description

Master the art of persuasive communication with Writing for Public Relations and Strategic Communication from Cognella Academic Publishing. This essential textbook provides students with the necessary knowledge, skills, and tools to develop impactful written messages. By focusing on strategic analysis at the start of the writing process, the book helps learners move beyond simple drafting to intentional communication. Through an audience-centered perspective, students learn to assess organizational goals and evaluate them against the needs of their intended audience. This approach ensures that persuasive writing develops naturally from a foundation of critical thinking. The text covers the theoretical underpinnings of the field, helping students build the planning skills required for professional success in public relations and strategic communication roles.

Key Features

Develop persuasive writing skills through a framework built on strategic analysis and intentional messaging.

Learn to use an audience-centered perspective to ensure every message meets the needs of the intended reader.

Master strategic thinking and planning skills to create effective communication that meets organizational goals.

Understand the theoretical underpinnings of public relations and strategic communication to build a professional foundation.

Build practical tools for assessing messages before the writing process begins to ensure higher quality results.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 August 2021
Listed Since
08 June 2022

Barcode

No barcode data available

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