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£119.33

Cognella Academic Publishing Writing for Public Relations and Strategic Communication

Name: Writing for Public Relations and Strategic Communication
Brand: Cognella Academic Publishing
Price: 119.33 GBP
Availability: InStock

Subjects

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Description

Master the art of persuasive communication with Writing for Public Relations and Strategic Communication from Cognella Academic Publishing. This essential textbook provides students with the necessary knowledge, skills, and tools to develop impactful written messages. By focusing on strategic analysis at the start of the writing process, the book helps learners move beyond simple drafting to intentional communication. Through an audience-centered perspective, students learn to assess organizational goals and evaluate them against the needs of their intended audience. This approach ensures that persuasive writing develops naturally from a foundation of critical thinking. The text covers the theoretical underpinnings of the field, helping students build the planning skills required for professional success in public relations and strategic communication roles.

Key Features

Develop persuasive writing skills through a framework built on strategic analysis and intentional messaging.

Learn to use an audience-centered perspective to ensure every message meets the needs of the intended reader.

Master strategic thinking and planning skills to create effective communication that meets organizational goals.

Understand the theoretical underpinnings of public relations and strategic communication to build a professional foundation.

Build practical tools for assessing messages before the writing process begins to ensure higher quality results.

Product Specifications

Brand: Cognella Academic Publishing
Format: hardcover
ASIN: 1793564094
Category: Books > Subjects
Domain: Amazon UK
Release Date: 03 August 2021
Listed Since: 08 June 2022

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Cognella Academic Publishing Writing for Public Relations and Strategic Communication

It has never been this cheap. We have no record of a lower price.

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