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Psychology Press - Attitudes, Behavior, and Social Context

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Description

Explore the complex relationship between individual attitudes and social influence in this academic text from the Applied Social Research Series. This book examines why people do not always act according to their personal beliefs and investigates the factors that drive attitude change and persuasion, including media influences. Understanding the connection between attitude-behavior consistency and the wider social context is essential for social psychological research. While attitudes are held by individuals, this work explains how they function as social products influenced by social norms and the expectations of others. This text provides a foundation for understanding how group membership and social environments shape human action and perception.

Key Features

Examines the reasons why individual actions often deviate from personal attitudes.

Analyzes the factors that lead to attitude change and the impact of media persuasion.

Provides research on how social norms and external expectations influence individual beliefs.

Explores the role of social context in understanding attitude-behavior consistency.

Part of the Applied Social Research Series for academic and professional study.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 November 1999
Listed Since
23 December 2006

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