Psychology Press Attitudes, Behavior, Social Context - Applied Social Research

Explore the complex relationship between attitudes and behaviour within their wider social context. This comprehensive study examines why people do not always act in accord with their attitudes and identifies the social factors that influence attitude change and persuasion. The book investigates how social norms and group membership shape individual attitudes and behaviour, recognising that whilst attitudes are held by individuals, they are fundamentally social products shaped by the expectations of others and media influences. Drawing on established social psychological research, this volume demonstrates that understanding attitude-behaviour consistency and persuasion requires careful consideration of the social environment in which individuals operate. Ideal for researchers, practitioners, and students of applied psychology, occupational psychology, and social behaviour.