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Oxford University Press - The Rise of Mass Advertising Book

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Description

Explore the historical evolution of British advertising through this scholarly work from Oxford University Press. The Rise of Mass Advertising provides a first cultural legal history of the industry in Britain, focusing on the period between 1840 and 1914. The text examines how the emergence of mass advertising and its legal shaping disrupted the established foundations of modernity and the traditional organization of knowledge and authority. This title is available as an open access resource under a CC BY-NC-ND 4.0 International licence. Readers can access the content for free at Oxford Scholarship Online or through a free PDF download provided by OUP and selected open access locations. It is an essential resource for those studying business and economic history or the legal history of culture.

Key Features

This book by Oxford University Press offers a first cultural legal history of advertising in Britain.

The text traces the development and legal shaping of mass advertising from approximately 1840 to 1914.

Readers can access this title as an open access resource via Oxford Scholarship Online.

A free PDF download is available from OUP and selected open access locations for this title.

The content is released under the terms of a CC BY-NC-ND 4.0 International licence.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 September 2022
Listed Since
25 May 2022

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