£113.02

MACMILLAN International Marketing and Purchasing Survey Book

Name: MACMILLAN International Marketing and Purchasing Survey Book
Brand: MACMILLAN
Price: 113.02 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Gain professional insights with International Marketing and Purchasing: A Survey among Marketing and Purchasing Executives in Five European Countries. Published by Palgrave Macmillan, this academic resource provides a detailed study based on direct surveys from industry leaders across Europe. This book serves as a specialized reference for professionals and students interested in the connection between marketing strategies and purchasing operations. By examining the perspectives of executives in five different countries, it offers a unique look at how international business functions in modern markets. Whether you are researching corporate identity or studying the relationship between sales and procurement, this text provides a foundation of real-world data and executive viewpoints. It is a valuable addition to any business library focused on sales, marketing, and international trade dynamics.

Key Features

Includes survey data from marketing and purchasing executives across five European countries.

Provides professional insights into the relationship between international marketing and purchasing departments.

Published by Palgrave Macmillan, ensuring high-quality academic and professional standards.

Ideal for studying business, finance, and law within the context of sales and marketing.

Offers a specific perspective on corporate identity and international business practices.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349054771
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 01 January 1981
Listed Since: 07 January 2016

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MACMILLAN International Marketing and Purchasing Survey Book

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