Improving University Reputation Through Academic Digital Branding - Image 1

£154.00

Information Science Reference Improving University Reputation Through Academic Digital Branding

Name: Improving University Reputation Through Academic Digital Branding
Brand: Information Science Reference
Price: 154.0 GBP
Availability: InStock

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£154 today · previous high £154 · all-time low £133

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Description

As higher education institutions navigate an increasingly digital landscape, establishing a strong online presence has become essential for institutional success. This scholarly publication from Information Science Reference examines how universities can leverage academic e-branding strategies to enhance their reputation, promote research achievements, and strengthen their competitive position. The book explores the techniques and frameworks necessary for managing institutional brand identity in the digital space, addressing how higher education organisations can build credibility with students, faculty, and prospective researchers. A comprehensive resource for administrators, marketing professionals, and institutional leaders seeking to understand the role of digital branding in university success and long-term competitiveness.

Key Features

Focuses on academic e-branding strategies specifically designed for higher education institutions and their unique reputation-building needs.

Explores digital presence management techniques that help universities promote student and faculty research achievements effectively.

Addresses the competitive landscape facing modern universities without established digital branding frameworks and online visibility.

Published by Information Science Reference, a recognised publisher of scholarly works on business and digital transformation topics.

Provides frameworks and strategies for managing institutional brand identity within digital environments and online platforms.

Supports administrators and marketing professionals seeking to strengthen institutional reputation through technological innovation.

Product Specifications

Brand: Information Science Reference
Format: paperback
ASIN: 179985325X
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 06 November 2020
Listed Since: 09 October 2020

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Information Science Reference Improving University Reputation Through Academic Digital Branding

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