Improving University Reputation - Academic Digital Branding - Image 1

£132.71

Information Science Reference Improving University Reputation - Academic Digital Branding

Name: Improving University Reputation - Academic Digital Branding
Brand: Information Science Reference
Price: 132.71 GBP
Availability: InStock

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Description

In a digital-first world, higher education institutions must adopt modern technological techniques to establish a strong online presence. This scholarly publication by Information Science Reference examines the importance of academic e-branding for modern universities. As competition in the education sector grows, managing a university's brand and image becomes a necessity. This book explores how institutions can use digital tools to promote and build their reputation, specifically focusing on the research and achievements of faculty and students. By mastering these digital branding strategies, universities can better communicate their value to a global audience. Without a solid digital presence, higher education institutions may struggle to remain competitive in an evolving landscape. This text provides the necessary insights for administrators and scholars looking to understand the connection between digital branding and institutional reputation.

Key Features

Explores the necessity of adopting technological techniques to establish a digital presence for higher education.

Provides insights into academic e-branding to manage a university's brand and image effectively.

Focuses on promoting student and faculty research and achievements through digital channels.

Addresses the competitive challenges faced by institutions lacking a solid digital presence.

Offers a scholarly perspective on building and maintaining institutional reputation in a digital world.

Product Specifications

Brand: Information Science Reference
Format: paperback
ASIN: 179985325X
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 06 November 2020
Listed Since: 09 October 2020

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Information Science Reference Improving University Reputation - Academic Digital Branding

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