£120.49

Gabler Verlag Gabler Lexikon Marketing - Gabler Verlag Business Reference

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Description

Expand your professional knowledge with the Gabler Lexikon Marketing. This comprehensive resource provides a broad overview of the current state-of-the-art in the entire marketing field. Designed for practical application, the information is organized to help you bridge the gap between theory and real-world business scenarios. Whether you are a student looking to learn new concepts or a professional needing to refresh existing expertise, this lexicon serves as a reliable guide. With more than 4,200 entries, it covers a vast range of topics, making it an essential tool for anyone working within economics and business management. The content is structured to allow for quick reference and easy comprehension, ensuring you can find the specific information you need to succeed in your professional tasks.

Key Features

Comprehensive coverage with more than 4,200 specific keywords to ensure a wide breadth of marketing topics.

Practical orientation designed for direct application in professional business environments and real-world scenarios.

Versatile learning tool that helps you refresh existing knowledge or explore entirely new marketing concepts.

State-of-the-art information providing an up-to-date overview of the entire marketing landscape.

Reliable reference source from Gabler Verlag for professionals and students in the field of economics.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 April 2004
Listed Since
10 February 2007

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