Branding Television by Routledge - Media Industry Analysis - Image 1

£136.81

Routledge Branding Television by Routledge - Media Industry Analysis

Name: Branding Television by Routledge - Media Industry Analysis
Brand: Routledge
Price: 136.81 GBP
Availability: InStock

Television

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Description

Branding Television explores the shift in the UK and US television industries toward branding as a central strategy. As satellite, cable, digital television, and new media like the internet and mobile phones changed the landscape, broadcasters had to adapt. This book provides a critical analysis of these cultural developments, looking at how media companies manage viewer behavior and brand values. Readers will find a detailed look at the industrial, regulatory, and technological shifts that have occurred since the 1980s. By examining the changes in both the UK and the USA, this work explains how the rise of new technologies forced a move toward branding. It serves as a primary resource for understanding the evolution of modern broadcasting and the strategies used to navigate a changing media environment.

Key Features

Provides a sustained critical analysis of how branding has become a core strategy in the modern television industry.

Examines the impact of satellite, cable, and digital television on traditional broadcasting models.

Analyzes the influence of new media, including the internet and mobile phone technology, on media landscapes.

Covers industrial, regulatory, and technological changes occurring in the UK and USA since the 1980s.

Investigates how broadcasters use branding to manage viewer behavior and associated values.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 041554842X
Category: Books > Subjects > Arts & Photography > Television
Domain: Amazon UK
Release Date: 21 October 2011
Listed Since: 20 September 2010

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Routledge Branding Television by Routledge - Media Industry Analysis

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