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£151.26
Routledge Branding Television - UK and US Media Analysis
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Last 90 days · 90 data points
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Price distribution over 90 days • 3 price levels
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Most common price: £151 (39 days, 43.3%)
Price range: £137 - £151
Price levels: 3 different prices over 90 days
Description
Key Features
Provides a sustained critical analysis of branding as a new cultural development in the television industry.
Examines the industrial and regulatory changes in the UK and USA since the 1980s.
Explores the impact of satellite, cable, and digital television on media strategies.
Analyzes how new media such as the internet and mobile phones influence television branding.
Investigates how broadcasters use branding to manage viewer behavior and associated values.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 041554842X
- Domain
- Amazon UK
- Release Date
- 21 October 2011
- Listed Since
- 20 September 2010
Barcode
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