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Springer Digital Consumer Behaviour in Malaysia: Theories, Insights, and Applications

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Description

This book explores the evolving landscape of digital marketing in Malaysia, focusing on how consumers interact with brands in an increasingly digitalised world. The book examines key factors influencing digital consumer behaviour, such as social media engagement, online shopping trends, and the role of digital experiences in driving purchase decisions across products and services. Through case studies and research, it offers insights into local consumer preferences, providing marketers with strategies to optimise digital touchpoints and consumer journey, enhance brand engagement, and boost conversion rates, all within the context of Malaysia’s dynamic digital economy.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
08 November 2026
Listed Since
28 May 2026

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