£129.99

Palgrave Artificial Intelligence and Consumerism: Digital Mediation and the Evolution of Consumer Experience

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Description

This book examines how evolving technologies and AI-driven interfaces are transforming consumerism into a customer-centric, value co-creation philosophy. Drawing on research and best practices, it explores digital networking, social learning, cognitive reasoning, and interactive communication as forces reshaping consumer engagement. The book offers timely insights into AI-based marketing strategies that reduce decision complexity, manage consumer chaos, foster social innovation, and strengthen value-driven consumption in competitive markets. It equips scholars, managers, and students with forward-looking perspectives for understanding consumer transformation in the intelligent marketplace.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 January 2027
Listed Since
19 August 2026

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