£106.89

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£107 today · usual range £97–£107 · best ever £97

MACMILLAN Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement

Amazon

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£107.00 £96.07 £98.45 £100.84 £103.22 £105.61 £107.99 11 August 2026 28 August 2026 15 September 2026 03 October 2026 21 October 2026
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26 days 15 days 17 days 14 days · current 0 7 13 20 26 £97 £98 £99 £107 Days at Price

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Most common price: £97 (26 days, 36.1%)

Price range: £97 - £107

Price levels: 4 different prices over 72 days

Description

This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees. As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challenges in choosing the right tool, optimizing integration, and striking the appropriate balance between AI systems and human efforts. In this context, chapters in this book capture the latest advancements in AI-enabled customer service through real-world examples. This volume offers a global perspective on this contemporary issue, covering topics such as the use of AI in enhancing customer well-being, data and technology integration,and customer engagement.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
18 August 2023
Listed Since
22 April 2023

Barcode

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