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Análisis del comportamiento del consumidor en la era digital: con énfasis en las decisiones de marketing basadas en datos

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Description

Consumer Behaviour Analytics in the Digital Era: with Emphasis on Data-Driven Marketing Decisions explora cómo la analítica avanzada y los datos digitales transforman la comprensión del comportamiento del consumidor moderno. El libro se centra en el aprovechamiento de los macrodatos, las huellas digitales y los modelos analíticos para descubrir las preferencias, motivaciones y patrones de toma de decisiones de los consumidores en las plataformas en línea. El libro tiende un puente entre la teoría y la práctica, demostrando cómo los conocimientos basados en datos apoyan las decisiones estratégicas de marketing, la segmentación de clientes, la personalización y el análisis predictivo. Se hace hincapié en la integración del análisis del comportamiento con las herramientas de marketing digital para mejorar el compromiso del cliente, el valor de la marca y la ventaja competitiva. Con una perspectiva práctica y analítica, el libro constituye un valioso recurso para profesionales del marketing, analistas de datos, estrategas empresariales e investigadores que deseen aplicar eficazmente la analítica del consumidor en el mercado actual, rico en datos e impulsado por la tecnología.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
19 February 2026
Listed Since
20 February 2026

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