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Springer Consumer Behavior in the Sharing Economy: Adoption, Engagement, and Post-Usage Dynamics (Contributions to Management Science)

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£61.21 £54.85 £56.24 £57.63 £59.01 £60.40 £61.79 11 August 2026 28 August 2026 15 September 2026 03 October 2026 21 October 2026
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1 day · current 42 days 12 days 16 days 1 day 0 11 21 32 42 £55 £56 £57 £59 £61 Days at Price

Price Analysis

Most common price: £56 (42 days, 58.3%)

Price range: £55 - £61

Price levels: 5 different prices over 72 days

Description

The book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive view of the consumer journey. The research is based on an extensive literature review, highlighting key elements and emphasizing the consumer perspective through original quantitative and qualitative studies across various industries. Researchers will find the theoretical advancements and cutting-edge insights invaluable. Platform managers will gain a deeper understanding of consumer behavior, enabling them to refine strategies throughout the purchasing process. Marketing professors can use this book as a primary textbook or supplementary reading for their courses. Key topics include the drivers of adoption, trust issues, satisfaction, and user retention, along with theoretical frameworks that uniquely define the phenomenon of the sharing economy and the specificities of consumer behavior within this domain.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 November 2024
Listed Since
21 September 2024

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