£42.00

Siła percepcji:: Jak marki budują znaczenie

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£42 today · previous high £42 · all-time low £40

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Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 80 days · 75 data points (no recent data)

Historical
Generating forecast…
£42.00 £39.35 £39.93 £40.51 £41.08 £41.66 £42.24 27 June 2026 16 July 2026 05 August 2026 25 August 2026 14 September 2026

Price Distribution

Price distribution over 80 days • 2 price levels

Days at Price
Current Price
67 days 8 days · current 0 17 34 50 67 £40 £42 Days at Price

Price Analysis

Most common price: £40 (67 days, 89.3%)

Price range: £40 - £42

Price levels: 2 different prices over 75 days

Description

Ta książka bada, w jaki sposób marki konstruują znaczenie poprzez procesy percepcyjne, symboliczne narracje i doświadczenia sensoryczne, które kształtują interpretację konsumentów. W poszczególnych rozdziałach analizowane są zweryfikowane teorie zachowań klientów, kultury, projektowania wizualnego, storytellingu i neuromarketingu, aby wyjaśnić, w jaki sposób bodźce i reprezentacje wpływają na pamięć, emocje i podejmowanie decyzji. Książka integruje klasyczne i współczesne podejścia, aby pokazać, że marki nie tylko informują, ale także opowiadają, przywołują i strukturyzują symboliczne rzeczywistości, które kierują preferencjami i wzmacniają tożsamość. Ta podróż pozwala nam zrozumieć znaczenie spójności estetycznej, autentyczności i praktyk etycznych w budowaniu wartości symbolicznej. Podsumowując, książka staje się niezbędnym przewodnikiem dla studentów, profesjonalistów i menedżerów pragnących projektować celowe marki zdolne do generowania znaczących i trwałych połączeń w dynamicznym i konkurencyjnym środowisku kulturowym.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
13 March 2026
Listed Since
15 March 2026

Barcode

No barcode data available

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