£42.00

This is the most expensive it has ever been. Walk away.

£42 today · previous high £42 · all-time low £40

Siła percepcji:: Jak marki budują znaczenie

Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 34 days · 29 data points (no recent data)

Historical
Generating forecast…
£42.00 £39.35 £39.93 £40.51 £41.08 £41.66 £42.24 12 August 2026 20 August 2026 28 August 2026 05 September 2026 14 September 2026
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WHAT'S ON THIS PAGE

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Price Distribution

Price distribution over 34 days • 2 price levels

Days at Price
Current Price
21 days 8 days · current 0 5 11 16 21 £40 £42 Days at Price

Price Analysis

Most common price: £40 (21 days, 72.4%)

Price range: £40 - £42

Price levels: 2 different prices over 29 days

Description

Ta książka bada, w jaki sposób marki konstruują znaczenie poprzez procesy percepcyjne, symboliczne narracje i doświadczenia sensoryczne, które kształtują interpretację konsumentów. W poszczególnych rozdziałach analizowane są zweryfikowane teorie zachowań klientów, kultury, projektowania wizualnego, storytellingu i neuromarketingu, aby wyjaśnić, w jaki sposób bodźce i reprezentacje wpływają na pamięć, emocje i podejmowanie decyzji. Książka integruje klasyczne i współczesne podejścia, aby pokazać, że marki nie tylko informują, ale także opowiadają, przywołują i strukturyzują symboliczne rzeczywistości, które kierują preferencjami i wzmacniają tożsamość. Ta podróż pozwala nam zrozumieć znaczenie spójności estetycznej, autentyczności i praktyk etycznych w budowaniu wartości symbolicznej. Podsumowując, książka staje się niezbędnym przewodnikiem dla studentów, profesjonalistów i menedżerów pragnących projektować celowe marki zdolne do generowania znaczących i trwałych połączeń w dynamicznym i konkurencyjnym środowisku kulturowym.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
13 March 2026
Listed Since
15 March 2026

Barcode

No barcode data available

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