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£41.60

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Current Perspectives on Consumer Psychology

Name: Current Perspectives on Consumer Psychology
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Price: 41.6 GBP
Availability: InStock

Anthropology & Sociology

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Description

Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors. To understand consumer psychology, it is necessary to understand the perspectives of consumer psychology, know the theories of consumer psychology, and have knowledge of practices about consumer psychology. The concept of consumer psychology, which constitutes a new agenda in discussions on marketing, includes some theory and research. Before elaborating on research and theory we should know some important perspectives about consumer psychology. This book aims to clarify these points in three sections and twenty chapters. To this end, this book covers in-depth studies from marketing discipline that evaluate consumer psychology, theories, and practices.

Product Specifications

Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Format: paperback
ASIN: 3631816340
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 08 October 2020
Listed Since: 03 October 2020

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Current Perspectives on Consumer Psychology

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