£190.00

Cultural Identity and Globalization in the Dynamics of Brand Management

Brands & Corporate Identity

Price data last checked 26 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£190 today · cheaper than every other day in the last 1 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 12 days · 12 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 12 days • 1 price levels

Days at Price

Price Analysis

Most common price: £190 (12 days, 100.0%)

Price range: £190 - £190

Price levels: 1 different prices over 12 days

Description

In an era of globalization, brand management intersects with cultural identity and global market integration. As brands expand across borders, they become cultural symbols shaped by local values, traditions, and social norms. The challenge of maintaining a coherent global brand image and adapting to diverse cultural contexts becomes central for brand managers. Understanding how cultural identity influences consumer perceptions, and how globalization reshapes those identities, may reveal how brands successfully balance standardization with cultural sensitivity to remain authentic, relevant, and competitive in an interconnected world. Cultural Identity and Globalization in the Dynamics of Brand Management explores the dynamics of brand management in an increasingly globalized and culturally diverse marketplace. It examines how brands construct and communicate identity across borders, adapt to local cultural nuances, and develop strategies that balance global consistency with regional relevance. This book covers topics such as sociology, digital technology, and consumer loyalty, and is a useful resource for business owners, marketers, academicians, researchers, and scientists.

Product Specifications

Format: hardcover
ASIN: B0GXGRXVH9
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 10 April 2026
Listed Since: 17 April 2026

Barcode

No barcode data available

Cultural Identity and Globalization in the Dynamics of Brand Management

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Globalized Identities: The Impact of Globalization on Self and Identity

Localizing Global Marketing Strategies: Emerging Research and Opportunities

International Branding and Consumer Behavior Across Cultures

International Branding and Consumer Behavior Across Cultures

Intercultural Knowledge Sharing in MNCs: A Glocal and Inclusive Approach in the Digital Age

Improving Business Through Marketing, Cross-Cultural Management, and Public Relations

Managing Cultural Disruption in Business: Hybrid Work, Generational Shifts, and Inclusive Practice

Navigating Digital Marketing in a Complex Global Landscape

AI in Consumer Analytics and Strategic Branding

Successful Global Leadership: Frameworks for Cross-Cultural Managers and Organizations

Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities

Marketing Management for Competitive Internationalization

Emerging Issues in Global Marketing: A Shifting Paradigm

Advances in Global Marketing: A Research Anthology

Advertising, the Media and Globalisation: A World in Motion

Consumer Behavior and Digital Influence in Global Markets

Consumer Behavior and Digital Influence in Global Markets

Impacts of Cultural Mistrust in Education, Work, and Identity Politics

Nation-Building, Identity and Citizenship Education: Cross Cultural Perspectives: 3 (Globalisation, Comparative Education and Policy Research, 3)

Employer Branding, Ethics, and Talent Management for Human-Centered Organizations

Competitive Branding Strategies: Managing Performance in Emerging Markets

Policies and Initiatives for the Internationalization of Higher Education

Modern Cross-Cultural Management: Understanding Diversity in Global Business (Diversity and Inclusion Research)

Phygital Approaches to Social Marketing