£216.60

Phygital Approaches to Social Marketing

E-commerce

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Description

In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navigate the digital world, implementing phygital techniques offers a unique opportunity to create immersive and engaging brand interactions. Phygital marketing combines the sensory experiences of physical environments with the immediacy and data-driven precision of digital platforms to enhance customer engagement and loyalty while providing valuable analytics into consumer behavior. Further research into social marketing is necessary to understand how it may help businesses and organizations balance workplace wellbeing, customer communication, and the physical and emotional happiness of employees and consumers. Phygital Approaches to Social Marketing develops guidelines for proper social marketing research, study, teaching, and practical social marketing campaigns. It explores modern marketing through social, cultural, and economic theories, revealing how digital technology can be used to influence customer emotions and spending, while creating sustainable business environments. This book covers topics such as artificial intelligence, customer retention, and online technology, and is a useful resource for business owners, educational professionals, marketing agents, sociologists, policymakers, public health professionals, academicians, scientists, and researchers.

Product Specifications

Format: hardcover
ASIN: B0DJPVR6KF
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 04 October 2024
Listed Since: 08 October 2024

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Phygital Approaches to Social Marketing

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