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International Branding and Consumer Behavior Across Cultures

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Last 86 days · 86 data points (no recent data)

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£118.40 £112.48 £114.85 £117.22 £119.58 £121.95 £124.32 22 July 2026 12 August 2026 02 September 2026 23 September 2026 15 October 2026
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Price distribution over 86 days • 1 price levels

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86 days 0 22 43 65 86 £118 Days at Price

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Most common price: £118 (86 days, 100.0%)

Price range: £118 - £118

Price levels: 1 different prices over 86 days

Description

In today's global marketplace, businesses must understand how cultural differences influence consumer preferences, purchasing decisions, and brand perceptions across different regions. International branding creates and manages brand identities that appeal to diverse audiences while maintaining a consistent global image. Factors like values, traditions, language, religion, and social norms shape consumer behavior, making cultural awareness essential for successful marketing strategies. By examining the relationship between international branding and cross-cultural consumer behavior, organizations may better adapt their products, advertising, and communication methods to compete in international markets. International Branding and Consumer Behavior Across Cultures explores how international brands adapt their marketing strategies to meet the cultural preferences and expectations of consumers in different countries. It examines the influence of cultural values, social norms, language, and consumer behavior on branding, advertising, and purchasing decisions. This book covers topics such as customer engagement, global business, and international marketing, and is a useful resource for business owners, marketers, academicians, researchers, and scientists.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 May 2026
Listed Since
03 June 2026

Barcode

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