£72.99

Influencer-Marketing im digitalen Zeitalter: Aufbau einer Markenbeziehung

Price data last checked 11 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

New to our records — first sighting 14 days ago. We'll learn its rhythm.

14 days of data · current price £73

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 4 days · 4 data points (no recent data)

Historical
Generating forecast…
£72.99 £69.34 £70.80 £72.26 £73.72 £75.18 £76.64 11 September 2026 11 September 2026 12 September 2026 13 September 2026 14 September 2026

Price Distribution

Price distribution over 4 days • 1 price levels

Days at Price
4 days 0 1 2 3 4 £73 Days at Price

Price Analysis

Most common price: £73 (4 days, 100.0%)

Price range: £73 - £73

Price levels: 1 different prices over 4 days

Description

Influencer-Marketing im digitalen Zeitalter: Aufbau einer Markenbeziehung untersucht die transformative Rolle des Influencer Marketings bei der Gestaltung moderner Markenstrategien. Es zeigt auf, wie Social-Media-Plattformen Influencer als wichtige Vermittler zwischen Marken und Verbrauchern positioniert haben und einen Wandel von rein transaktionalen Kooperationen hin zu sinnvollen Partnerschaften auf der Basis gemeinsamer Werte fördern.Ein Kernpunkt des Buches ist die Bedeutung von Authentizität im Influencer-Marketing, da Verbraucher zunehmend echte Verbindungen gegenüber offener Werbung schätzen. Der Text untersucht, wie Authentizität das Kundenengagement steigert, die Glaubwürdigkeit der Marke stärkt und eine dauerhafte Loyalität kultiviert. Anhand von Fallstudien werden erfolgreiche Kampagnen vorgestellt, bei denen sich Influencer an der Mission der Marke orientieren und fesselnde Erzählungen entwickeln, die beim Publikum ankommen.Durch die Kombination von praktischen Rahmenbedingungen und theoretischen Erkenntnissen bietet das Lehrbuch eine wertvolle Ressource für Vermarkter und Akademiker und liefert umsetzbare Strategien, um sich in der sich entwickelnden Influencer-Marketing-Landschaft zurechtzufinden und nachhaltige, authentische Beziehungen zu Verbrauchern aufzubauen.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
16 April 2025
Listed Since
19 April 2025

Barcode

No barcode data available

Similar Products You Might Like

Using Influencer Marketing as a Digital Business Strategy
89% match

Using Influencer Marketing as a Digital Business Strategy

£193.80 16 Sep 2026
Influencer Marketing: Building Brand Communities and Engagement
85% match

Influencer Marketing: Building Brand Communities and Engagement

Routledge

£39.66 06 Aug 2026
Marketing de influencers en la era digital: Construyendo una relación de marca
84% match

Marketing de influencers en la era digital: Construyendo una relación de marca

£73.00 27 Aug 2026
Influencer marketing w epoce cyfrowej: Budowanie relacji z marką
84% match

Influencer marketing w epoce cyfrowej: Budowanie relacji z marką

£72.99 02 Sep 2026
Marketing de influência na era digital: Construindo relacionamento com a marca
83% match

Marketing de influência na era digital: Construindo relacionamento com a marca

£73.00 27 Aug 2026
L’influencer marketing nell’era digitale: Costruire relazioni con il marchio
83% match

L’influencer marketing nell’era digitale: Costruire relazioni con il marchio

£73.00 27 Aug 2026
Driving Engagement and Loyalty Through Customer-Centric Digital Marketing
82% match

Driving Engagement and Loyalty Through Customer-Centric Digital Marketing

£136.80 31 Aug 2026
Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising
81% match

Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising

Apress

£32.52 08 Aug 2026
Influencers and Creators: Business, Culture and Practice
81% match

Influencers and Creators: Business, Culture and Practice

Sage Publishing

£38.99 08 Aug 2026
Análisis del comportamiento del consumidor en la era digital: con énfasis en las decisiones de marketing basadas en datos
81% match

Análisis del comportamiento del consumidor en la era digital: con énfasis en las decisiones de marketing basadas en datos

£60.00 14 Sep 2026
Consumer Brand Relationships: Meaning, Measuring, Managing
81% match

Consumer Brand Relationships: Meaning, Measuring, Managing

MACMILLAN

£76.42 05 Aug 2026
Building Brand Authenticity: 7 Habits of Iconic Brands
80% match

Building Brand Authenticity: 7 Habits of Iconic Brands

MACMILLAN

£77.88 06 Aug 2026
Digitale Marketing-Strategien für E-Commerce-Unternehmen
80% match

Digitale Marketing-Strategien für E-Commerce-Unternehmen

£54.19 09 Sep 2026
Connecting With Consumers: Marketing For New Marketplace Realities
80% match

Connecting With Consumers: Marketing For New Marketplace Realities

Oxford University Press

£56.93 07 Aug 2026
Marketing für die Generation Z und Alpha: Einbindung des Digital-First-Konsumenten
80% match

Marketing für die Generation Z und Alpha: Einbindung des Digital-First-Konsumenten

£93.00 27 Aug 2026
Strategic Blueprints for AI-Driven Marketing in the Digital Era
80% match

Strategic Blueprints for AI-Driven Marketing in the Digital Era

£125.40 18 Aug 2026
Drivers of User Engagement in Influencer Branding: An Empirical Analysis of Brand-Related User-Generated Content on Instagram (Innovatives Markenmanagement)
80% match

Drivers of User Engagement in Influencer Branding: An Empirical Analysis of Brand-Related User-Generated Content on Instagram (Innovatives Markenmanagement)

Springer

£74.83 05 Aug 2026
Consumer Experience and Decision-Making in the Metaverse (Advances in Marketing, Customer Relationship Management, and E-Services)
80% match

Consumer Experience and Decision-Making in the Metaverse (Advances in Marketing, Customer Relationship Management, and E-Services)

£167.20 17 Sep 2026
Artificial Intelligence and Consumerism: Digital Mediation and the Evolution of Consumer Experience
80% match

Artificial Intelligence and Consumerism: Digital Mediation and the Evolution of Consumer Experience

Palgrave

£129.99 14 Sep 2026
Vertrauen im E-Commerce aufbauen: Strategien für Kundentreue und Kundenbindung
80% match

Vertrauen im E-Commerce aufbauen: Strategien für Kundentreue und Kundenbindung

£55.00 10 Sep 2026
Social Media Marketing for Book Publishers
80% match

Social Media Marketing for Book Publishers

Routledge

£41.44 03 Aug 2026
Luxus: Konsumentenanalyse und Managementempfehlungen
79% match

Luxus: Konsumentenanalyse und Managementempfehlungen

VDM Verlag

£58.00 12 Sep 2026
Digital Consumer Behaviour in Malaysia: Theories, Insights, and Applications
79% match

Digital Consumer Behaviour in Malaysia: Theories, Insights, and Applications

Springer

£99.99 13 Sep 2026
Improving Service Quality and Customer Engagement With Marketing Intelligence (Advances in Marketing, Customer Relationship Management, and E-Services)
79% match

Improving Service Quality and Customer Engagement With Marketing Intelligence (Advances in Marketing, Customer Relationship Management, and E-Services)

£267.98 17 Aug 2026