£48.40

Springer Loyalitätswirkung des geschenkten bevorzugten Kundenstatus: Eine theoretische und empirisch-experimentelle Analyse (Applied Marketing Science / Angewandte Marketingforschung)

Price data last checked 49 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£48 today · cheaper than every other day in the last 2 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 11 days • 11 data points (No recent data available)

Historical
Generating forecast...
£48.97 £48.34 £48.48 £48.62 £48.75 £48.89 £49.03 01 May 2026 03 May 2026 06 May 2026 08 May 2026 11 May 2026

Price Distribution

Price distribution over 11 days • 2 price levels

Days at Price
Current Price
1 day · current 10 days 0 3 5 8 10 £48 £49 Days at Price

Price Analysis

Most common price: £49 (10 days, 90.9%)

Price range: £48 - £49

Price levels: 2 different prices over 11 days

Description

In hierarchischen Loyalitätsprogrammen bekommen einige Kunden einen bevorzugten Kundenstatus vom Unternehmen geschenkt, anstatt diesen wie üblich aktiv zu erreichen. Ob sich der geschenkte bevorzugte Kundenstatus ebenso positiv auf die Kundenloyalität auswirkt wie der erreichte, ist unklar. Auf Basis sozialpsychologischer Theorien und Konzepte leitet Lena Steinhoff Hypothesen zur Loyalitätswirkung des geschenkten bevorzugten Kundenstatus ab und überprüft diese anhand zweier experimenteller Studien empirisch. Die Autorin zeigt, dass die Effektivität des geschenkten bevorzugten Kundenstatus von seiner Gestaltung abhängt. Verfügt der Kunde über Entscheidungsfreiheit sowie große Nähe zur Statuserreichung, stellt der geschenkte bevorzugte Kundenstatus ein innovatives und dabei gleichermaßen wirksames Instrument zur Loyalitätssteigerung dar wie der erreichte bevorzugte Kundenstatus.

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
21 July 2014
Listed Since
12 July 2014

Barcode

No barcode data available

Similar Products You Might Like

Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience
96% match

Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience

Routledge

£41.99 24 Apr 2026
Customer Loyalty and Supply Chain Management: Business-to-Business Customer Loyalty Analysis (Routledge Studies in Business Organizations and Networks)
96% match

Customer Loyalty and Supply Chain Management: Business-to-Business Customer Loyalty Analysis (Routledge Studies in Business Organizations and Networks)

Routledge

£141.05 18 Jun 2026
The Handbook of Customer Satisfaction and Loyalty Measurement
96% match

The Handbook of Customer Satisfaction and Loyalty Measurement

Routledge

£115.00 18 Feb 2026
Customer Loyalty Programmes and Clubs
96% match

Customer Loyalty Programmes and Clubs

Routledge

£136.45 05 May 2026
The Customer Loyalty Pyramid
95% match

The Customer Loyalty Pyramid

By

£64.54 10 May 2026
Potentiale kartenbasierter Kundenbindungsprogramme für die Ermittlung des Customer Lifeftime Value
95% match

Potentiale kartenbasierter Kundenbindungsprogramme für die Ermittlung des Customer Lifeftime Value

GRIN Verlag

£47.67 07 Mar 2026
The Sociology of Loyalty
95% match

The Sociology of Loyalty

Springer

£69.81 11 Jun 2026
The Law of Loyalty
95% match

The Law of Loyalty

Oxford University Press

£97.50 17 Jun 2026
Marketing and Customer Loyalty: The Extra Step Approach (International Series in Advanced Management Studies)
95% match

Marketing and Customer Loyalty: The Extra Step Approach (International Series in Advanced Management Studies)

Springer

£63.83 10 May 2026
Total Loyalty Marketing: Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg
95% match

Total Loyalty Marketing: Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg

Springer

£43.04 14 Apr 2026
Marketing and Customer Loyalty: The Extra Step Approach (International Series in Advanced Management Studies)
95% match

Marketing and Customer Loyalty: The Extra Step Approach (International Series in Advanced Management Studies)

Springer

£31.80 08 May 2026
Beschwerdezufriedenheit und Kundenloyalität im Dienstleistungsbereich: Kausalanalysen unter Berücksichtigung moderierender Effekte (Forum Marketing)
95% match

Beschwerdezufriedenheit und Kundenloyalität im Dienstleistungsbereich: Kausalanalysen unter Berücksichtigung moderierender Effekte (Forum Marketing)

Deutscher Universitätsverlag

£54.26 09 Mar 2026
Loyalty as a Competitive Advantage in the Airline Industry
95% match

Loyalty as a Competitive Advantage in the Airline Industry

LAP Lambert Academic Publishing

£64.14 10 May 2026
Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective
95% match

Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective

Bloomsbury Academic

£47.35 10 May 2026
Optimierung der Kundenbindung in Massenmärkten: Eine empirische Untersuchung im österreichischen Mobilfunkmarkt
95% match

Optimierung der Kundenbindung in Massenmärkten: Eine empirische Untersuchung im österreichischen Mobilfunkmarkt

Gabler Verlag

£54.87 25 Apr 2026
PSYCHOLOGY OF LOYALTY (Psychology of Emotions, Motivations and Actions)
94% match

PSYCHOLOGY OF LOYALTY (Psychology of Emotions, Motivations and Actions)

£44.26 05 May 2026
Strategy in Airline Loyalty: Frequent Flyer Programs
94% match

Strategy in Airline Loyalty: Frequent Flyer Programs

Springer

£99.99 10 May 2026
Beyond Loyalty: Scaled Persona Intelligence for Retail Growth
94% match

Beyond Loyalty: Scaled Persona Intelligence for Retail Growth

£29.99 29 Jun 2026
Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies
94% match

Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

IGI Global

£182.18 13 Jun 2026
Political Loyalty and the Nation-State: 23 (Routledge Advances in International Relations and Global Politics)
94% match

Political Loyalty and the Nation-State: 23 (Routledge Advances in International Relations and Global Politics)

Routledge

£139.92 21 May 2026
The Satisfaction of Change: How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes (Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth)
94% match

The Satisfaction of Change: How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes (Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth)

MACMILLAN

£83.02 28 Feb 2026
International E-Business: Building Online Customer Loyality with Relationship Management
94% match

International E-Business: Building Online Customer Loyality with Relationship Management

GRIN Verlag

£58.00 15 Apr 2026
Customer Service: Career Success Through Customer Loyalty
94% match

Customer Service: Career Success Through Customer Loyalty

PEARSON EDUCATION

£50.04 19 Jun 2026
MACMILLAN Strategy in Airline Loyalty: Frequent Flyer Programs
94% match

MACMILLAN Strategy in Airline Loyalty: Frequent Flyer Programs

MACMILLAN

£102.41 10 May 2026