£102.41

MACMILLAN Strategy in Airline Loyalty: Frequent Flyer Programs

Name: MACMILLAN Strategy in Airline Loyalty: Frequent Flyer Programs
Brand: MACMILLAN
Price: 115.22 GBP
Availability: InStock

Management Skills

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Price distribution over 87 days • 2 price levels

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Most common price: £115 (77 days, 88.5%)

Price range: £102 - £115

Price levels: 2 different prices over 87 days

Description

Gain a deep understanding of the aviation industry with Strategy in Airline Loyalty: Frequent Flyer Programs by MACMILLAN. This book provides a comprehensive look at how frequent flyer programs function, combining academic research with real-world business insights. It explores the drivers behind airline loyalty marketing and how these programs have transformed from simple marketing tools into major financial powerhouses. Readers will learn about the evolution of loyalty schemes and the specific catalysts that drove this change. The text identifies various strategic options and the trade-offs airlines must manage to stay competitive. By looking at diverse angles, including behavioral economics, this book helps professionals and students understand the complex strategies used in modern airline loyalty management.

Key Features

Combines academic research with extensive real-world business examples to provide a complete view of loyalty marketing.

Explores the evolution of frequent flyer programs from basic marketing tools to significant financial powerhouses.

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Analyzes the strategic options and underlying trade-offs available to airlines managing loyalty programs.

Covers diverse perspectives including behavioral economics to explain consumer loyalty patterns.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3319625993
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills
Domain: Amazon UK
Release Date: 23 October 2017
Listed Since: 03 June 2017

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MACMILLAN Strategy in Airline Loyalty: Frequent Flyer Programs

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