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£102.41
MACMILLAN Strategy in Airline Loyalty: Frequent Flyer Programs
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Last 41 days • 41 data points (No recent data available)
Price Distribution
Price distribution over 41 days • 2 price levels
Price Analysis
Most common price: £115 (31 days, 75.6%)
Price range: £102 - £115
Price levels: 2 different prices over 41 days
Description
Key Features
Combines academic research with extensive real-world business examples to provide a complete view of loyalty marketing.
Explores the evolution of frequent flyer programs from basic marketing tools to significant financial powerhouses.
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Analyzes the strategic options and underlying trade-offs available to airlines managing loyalty programs.
Covers diverse perspectives including behavioral economics to explain consumer loyalty patterns.
Product Specifications
- Brand
- MACMILLAN
- Format
- hardcover
- ASIN
- 3319625993
- Domain
- Amazon UK
- Release Date
- 23 October 2017
- Listed Since
- 03 June 2017
Barcode
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