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£93.14
MACMILLAN Strategy in Airline Loyalty: Frequent Flyer Programs
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Description
Key Features
Strategy in Airline Loyalty combines academic research with extensive real-world business examples and insights from the airline industry.
The book traces how frequent flyer programs evolved from simple marketing programs into major financial operations for airlines.
It examines key drivers and behavioural economic factors that shape modern airline loyalty marketing strategy and consumer decision-making.
The work identifies strategic options and trade-offs available to airlines when designing and managing their frequent flyer programs.
Published by Palgrave Macmillan, this resource serves management professionals and business strategists in the aviation sector.
Product Specifications
- Brand
- MACMILLAN
- Format
- hardcover
- ASIN
- 3319625993
- Domain
- Amazon UK
- Release Date
- 23 October 2017
- Listed Since
- 03 June 2017
Barcode
No barcode data available
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