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Routledge Customer Loyalty Programmes and Clubs - 2nd Edition

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Description

In every industry, customer loyalty marketing serves as a fundamental pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs by Stephen Butscher provides a step-by-step guide to protecting your business against competition. The book explains how to identify and offer the right combination of financial and non-financial benefits to your customer base. Updated to reflect modern market developments, this edition includes new sections on pricing for customer loyalty and e-loyalty. Readers can learn through additional case studies that illustrate practical applications of these strategies. Whether you are managing a small brand or a large corporation, this Routledge publication offers the insights needed to build effective loyalty clubs and programmes.

Key Features

This second edition of Customer Loyalty Programmes and Clubs by Routledge includes updated guidance on e-loyalty.

Stephen Butscher provides a step-by-step guide to help businesses identify the right financial and non-financial benefits for customers.

The book features new content specifically covering pricing for customer loyalty to aid in corporate strategy.

Additional case studies are included in this edition to provide practical examples of loyalty marketing in action.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 March 2002
Listed Since
05 February 2007

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