£44.26

PSYCHOLOGY OF LOYALTY (Psychology of Emotions, Motivations and Actions)

Emotions

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Description

In this book, the authors discuss the psychology of loyalty. Topics include the military and political psychology of loyalty; the problem of loyalty in greedy institutions; the communal psychology of loyalty to a place; an empirical pilot study of the relationship of social media brand community activity with on-line consumer behavior; and a review of retail shopping loyalty differences between men and women.

Product Specifications

Format: hardcover
ASIN: 1626185727
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry > Specific Topics > Emotions
Domain: Amazon UK
Release Date: 01 September 2013
Listed Since: 18 March 2013

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PSYCHOLOGY OF LOYALTY (Psychology of Emotions, Motivations and Actions)

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