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Beyond Loyalty: Scaled Persona Intelligence for Retail Growth

E-commerce

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Description

Beyond Loyalty Scaled Persona Intelligence for Retail Growth This work explores how retailers can leverage first-party data, propensity modeling, psychometrics, and generative AI to personalise customer engagement across online and offline channels. It outlines advanced techniques for building unified shopper profiles, cohort-based marketing strategies, behavioural journey mapping, and ethical psychometric segmentation, offering a scalable framework to drive loyalty, conversion, and retail media monetisation.

Product Specifications

Format: hardcover
ASIN: B0FMJVD95B
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 12 August 2025
Listed Since: 15 August 2025

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Beyond Loyalty: Scaled Persona Intelligence for Retail Growth

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