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Beyond Loyalty: Scaled Persona Intelligence for Retail Growth

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Description

Beyond Loyalty Scaled Persona Intelligence for Retail Growth This work explores how retailers can leverage first-party data, propensity modeling, psychometrics, and generative AI to personalise customer engagement across online and offline channels. It outlines advanced techniques for building unified shopper profiles, cohort-based marketing strategies, behavioural journey mapping, and ethical psychometric segmentation, offering a scalable framework to drive loyalty, conversion, and retail media monetisation.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 August 2025
Listed Since
15 August 2025

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