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£136.27

Routledge Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures

Name: Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures
Brand: Routledge
Price: 136.27 GBP
Availability: InStock

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Description

Do you ever wonder why an airline’s communication strategy can crash and burn in a crisis? A lack of understanding an acceptable aviation communication strategy can, in this fast world of social media, ruin a company’s credibility in the aviation industry. Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures is the first go-to book to reveal to everyone in the aviation industry how to stop an organization’s communication strategy from becoming the tragedy-after-the-tragedy that we’ve seen so often. In such instances, after the media go home, the economic, political, regulatory, and legal effects can linger for years. The strategies and messages in this book show how to prevent this along with the ultimate safety net used by those who have been successful. Readers will learn to prevent catastrophic communication mistakes with strategic templates for a wide array of scenarios, as well as 25 specific techniques that give the actual words to use to deliver the book’s messages. This book is a must-have for the international aviation business community as a tri-functional induction, training, and reference tool.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138624802
Category: Books > Subjects > Business, Finance & Law > Accounting
Domain: Amazon UK
Release Date: 09 April 2019
Listed Since: 09 November 2018

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Routledge Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures

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