£67.93

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Performance Measurement im Einzelhandel: Multiperspektivische Diskussion zur Implementierung und Verwendung von Erfolgskennzahlen auf der operativen ... Der Wirtschaftsuniversität Wien)

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Description

Mit Hilfe eines Mixed-Methods-Ansatzes zeigt die Autorin, welche Erfolgskennzahlen im Einzelhandelskontext eingesetzt werden. Der Fokus liegt auf der Verwendung von Performance-Kennzahlen auf der Filialebene. Die durchgeführten Studien geben neue Einblicke in die Relevanz und empfundene Nützlichkeit von Handelskennzahlen.

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