£54.72

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

£55 today · all-time low £55 (Aug 2026) · usually the usual

Gabler Verlag Marketing Performance: Messen - Analysieren - Optimieren

View at Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 57 days · 57 data points (no recent data)

Historical
Generating forecast…
£54.73 £54.53 £54.58 £54.62 £54.66 £54.70 £54.75 11 August 2026 25 August 2026 08 September 2026 22 September 2026 06 October 2026
View at Amazon ↗

Price data last checked 34 day(s) ago - refreshing...

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey
↑ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 57 days • 1 price levels

Days at Price
57 days 0 14 29 43 57 £55 Days at Price

Price Analysis

Most common price: £55 (57 days, 100.0%)

Price range: £55 - £55

Price levels: 1 different prices over 57 days

Description

Die Autoren entwickeln mit der Marketing Performance Chain (MPC) ein Konzept, das es erlaubt, die ökonomischen Erfolgswirkungen von Marketingmaßnahmen zu analysieren. Die MPC veranschaulicht kausale Zusammenhänge zwischen verschiedenen Messgrößen und Konzepten, die im Marketing Anwendung finden. Dabei werden Ansätze aus Marketing, Finanzierung und Controlling vereint und deren konsequente Umsetzung im Marketingmanagement behandelt. Best Practice-Beispiele von Unternehmen veranschaulichen die Vorgehensweise beispielhaft.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
26 January 2006
Listed Since
28 January 2009

Barcode

No barcode data available

Similar Products You Might Like

Online Course Pack:Principles of Marketing:Eusropean Edition/Solomon:Consumer Behaviour Enhanced Media Ed/Essential Guide to Marketing Planning/How to Write Essays & Assignments/Comp Webs SAC
96% match

Online Course Pack:Principles of Marketing:Eusropean Edition/Solomon:Consumer Behaviour Enhanced Media Ed/Essential Guide to Marketing Planning/How to Write Essays & Assignments/Comp Webs SAC

PEARSON EDUCATION

Price unavailable
Handbook of Marketing
96% match

Handbook of Marketing

Sage Publishing

£150.00 05 Nov 2026
Valuepack: Marketing Management with Marketing Strategy Plus Business Students Handbook Plus Research Methods for Business Students
96% match

Valuepack: Marketing Management with Marketing Strategy Plus Business Students Handbook Plus Research Methods for Business Students

PEARSON EDUCATION

Price unavailable
Kundenzufriedenheit: Konzepte - Methoden - Erfahrungen
96% match

Kundenzufriedenheit: Konzepte - Methoden - Erfahrungen

Springer

£89.28 08 Oct 2026
Multi Pack: Consumer Behavior and Managerial Decision Making:(International Edition) with Marketing Communications:A European Perspective
96% match

Multi Pack: Consumer Behavior and Managerial Decision Making:(International Edition) with Marketing Communications:A European Perspective

PEARSON EDUCATION

Price unavailable
Marketing Skills in Practice: Developing a Successful Marketing Career
96% match

Marketing Skills in Practice: Developing a Successful Marketing Career

Routledge

£43.33 11 Sep 2026
Marketing: The Core with PowerWeb (McGraw-Hill/Irwin Series in Marketing)
96% match

Marketing: The Core with PowerWeb (McGraw-Hill/Irwin Series in Marketing)

McGraw-Hill Education

£76.99 22 Sep 2026
Oxford University Press - Fundamentals of Marketing Book
96% match

Oxford University Press - Fundamentals of Marketing Book

Oxford University Press

£18.77 05 Nov 2026
Perspektiven der marktorientierten Unternehmensführung: Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
96% match

Perspektiven der marktorientierten Unternehmensführung: Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim

Springer

£43.03 23 Sep 2026
Investitionsgütermarketing: Positionsbestimmung und Perspektiven
96% match

Investitionsgütermarketing: Positionsbestimmung und Perspektiven

Gabler Verlag

£46.95 26 Sep 2026
Handbuch Strategische Kommunikation: Grundlagen – Innovative Ansätze – Praktische Umsetzungen (Springer Reference Wirtschaft)
96% match

Handbuch Strategische Kommunikation: Grundlagen – Innovative Ansätze – Praktische Umsetzungen (Springer Reference Wirtschaft)

Springer

£141.67 26 Sep 2026
Handbook of Marketing and Finance - Business Research Guide
96% match

Handbook of Marketing and Finance - Business Research Guide

Edward Elgar Publishing

£171.00 05 Oct 2026
Routledge Mapping Out Marketing - Navigation Lessons Book
96% match

Routledge Mapping Out Marketing - Navigation Lessons Book

Routledge

£151.26 05 Oct 2026
Marketing Management: Text and Cases
96% match

Marketing Management: Text and Cases

Routledge

£74.99 11 Sep 2026
Marketing Management: Text and Cases - Routledge
96% match

Marketing Management: Text and Cases - Routledge

Routledge

£128.97 02 Oct 2026
Corporate Sustainability Branding: Nachhaltigkeits- und stakeholderorientierte Profilierung von Unternehmensmarken (Schriftenreihe der HHL Leipzig Graduate School of Management)
96% match

Corporate Sustainability Branding: Nachhaltigkeits- und stakeholderorientierte Profilierung von Unternehmensmarken (Schriftenreihe der HHL Leipzig Graduate School of Management)

Deutscher Universitätsverlag

£54.77 06 Oct 2026
Marketing Strategy: Based on First Principles and Data Analytics
96% match

Marketing Strategy: Based on First Principles and Data Analytics

Springer

£48.34 27 Aug 2026
Marketing
96% match

Marketing

Oxford University Press

£54.99 30 Oct 2026
Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition
96% match

Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition

PEARSON EDUCATION

Price unavailable
Online Course Pack:Strategic Brand Management/Research Methods for Business Students/International Economics/Organizational Behavior /CWS Graderacker ... CWS SAC/Ess Guide to Mrktg Planning
96% match

Online Course Pack:Strategic Brand Management/Research Methods for Business Students/International Economics/Organizational Behavior /CWS Graderacker ... CWS SAC/Ess Guide to Mrktg Planning

PEARSON EDUCATION

Price unavailable
Marketing Theory: A Student Text
96% match

Marketing Theory: A Student Text

Sage Publishing

£168.00 19 Sep 2026
Business to Business Marketing: Relationships, Networks, and Strategies
96% match

Business to Business Marketing: Relationships, Networks, and Strategies

Oxford University Press

£44.99 17 Sep 2026
Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)
96% match

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Gabler Verlag

£64.99 12 Sep 2026
Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition
96% match

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

PEARSON EDUCATION

Price unavailable