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Springer Perspektiven der marktorientierten Unternehmensführung: Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim

black & white illustrations, bibliograph

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Description

Dieser Sammelband präsentiert Beiträge zur marktorientierten Unternehmensführung, die am Institut für Marktorientierte Unternehmensführung (IMU) der Universität Mannheim in den letzten Jahren entstanden sind. Die Autoren setzen sich auf organisationaler und individueller Ebene mit marktorientierter Unternehmensführung auseinander und beleuchten das Thema aus einer praxisorientierten Perspektive. From the Back Cover In Wissenschaft und Praxis wird der Begriff der marktorientierten Unternehmensführung in den letzten Jahren zunehmend häufiger gebraucht, die Notwendigkeit der Ausrichtung des Unternehmens am Absatzmarkt ist unbestritten. Das Institut für Marktorientierte Unternehmensführung (IMU) der Universität Mannheim hat sich mit diesem Thema ausgiebig beschäftigt. Die wichtigsten Arbeiten zur marktorientierten Unternehmensführung des IMU werden im vorliegenden Sammelband präsentiert. Die Autoren setzen sich auf organisationaler und individueller Ebene mit marktorientierter Unternehmensführung auseinander und beleuchten das Thema aus einer praxisorientierten Perspektive. About the Author Prof. Dr. Christian Homburg ist Inhaber des Lehrstuhls für Allgemeine Betriebswirtschaftslehre und Marketing I, Direktor des Institut für Marktorientierte Unternehmensführung (IMU) an der Universität Mannheim sowie Vorsitzender des wissenschaftlichen Beirats von Prof. Homburg & Partner, einer international tätigen Unternehmensberatung, Mannheim.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
30 December 2011
Listed Since
13 July 2012

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