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£71.90

Lexington Books Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics

Name: Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics
Brand: Lexington Books
Price: 71.9 GBP
Availability: InStock

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Description

Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.

Product Specifications

Brand: Lexington Books
Format: hardcover
ASIN: 1793645736
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 15 November 2021
Listed Since: 31 July 2021

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Lexington Books Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics

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