£78.25

Les médiations culturelles des marques: Une quête d'autorité

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Last 81 days · 81 data points (no recent data)

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£78.25 £74.68 £75.46 £76.24 £77.02 £77.80 £78.58 26 June 2026 16 July 2026 05 August 2026 25 August 2026 14 September 2026

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14 days 67 days · current 0 17 34 50 67 £75 £78 Days at Price

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Most common price: £78 (67 days, 82.7%)

Price range: £75 - £78

Price levels: 2 different prices over 81 days

Description

Les marques, entités économiques et symboliques majeures des médiations marchandes, s'affichent de plus en plus dans l'espace social comme des acteurs culturels à part entière. Leur quête de légitimité sociale pour faire autorité sur des marchés dépasse ainsi le cadre habituel de leur communication, avec des initiatives qui marquent désormais le paysage culturel français. Médias, "contenus " numériques, kits pédagogiques, expositions de marques, etc., sont les gestes d'une dépublicitarisation qui prétend transformer le rapport des marques aux publics et, au-delà, les représentations des savoirs et de la culture. L'approche communicationnelle au coeur de cet ouvrage éclaire les transformations contemporaines de la communication, avec la mise en exergue de trois grands types de médiations : médiatiques, didactiques et culturelles à vocation patrimoniale. Les médiations culturelles des marques livre ainsi une analyse théorique et critique de la marque et de l'efficacité symbolique qui lui est attribuée.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 July 2019
Listed Since
01 July 2019

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