Cultural Mediations of Brands: Unadvertization and Quest for Authority: 1 (Communication Approaches to Commercial Mediation Set) - Image 1

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Wiley Cultural Mediations of Brands: Unadvertization and Quest for Authority: 1 (Communication Approaches to Commercial Mediation Set)

Name: Cultural Mediations of Brands: Unadvertization and Quest for Authority: 1 (Communication Approaches to Commercial Mediation Set)
Brand: Wiley
Price: 112.3 GBP
Availability: InStock

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Description

Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their communication with initiatives that have begun to have an impact on the French cultural landscape. Media, digital content, educational kits, museum exhibitions and so on are the actions of an unadvertization, which has the potential to transform not only the rapport brands have with the public but also representations of knowledge and culture.The communicative approach at the heart of this book illuminates the contemporary transformations of communication, highlighting three main types of cultural mediations: media, education, and cultural heritage institutions. Cultural Mediations of Brands thus provides a theoretical and critical analysis of the brand and the symbolic effectiveness attributed to it. About the Author Caroline Marti is a Professor in SIC (Information and Communication Sciences) at CELSA, Sorbonne University, France and researcher at GRIPIC (Interdisciplinary Research Group on Information and Communication Processes). She also leads and supervises research in marketing and consumption with an Information and Communication Sciences approach.

Product Specifications

Brand: Wiley
Format: hardcover
ASIN: 1786304570
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 14 February 2020
Listed Since: 27 November 2019

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Wiley Cultural Mediations of Brands: Unadvertization and Quest for Authority: 1 (Communication Approaches to Commercial Mediation Set)

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