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Vibrant Publishers International Marketing (Legend in Marketing)

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£70.00 £66.50 £67.90 £69.30 £70.70 £72.10 £73.50 23 July 2026 05 August 2026 19 August 2026 02 September 2026 16 September 2026
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Price distribution over 56 days • 1 price levels

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56 days 0 14 28 42 56 £70 Days at Price

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Price range: £70 - £70

Price levels: 1 different prices over 56 days

Description

International Marketing by V. Kumar is an authoritative guide that delves deep into the complexities of marketing across global markets. Renowned for his expertise in customer relationship management and data-driven strategies, V. Kumar provides an in-depth exploration of the frameworks and strategies essential for thriving in international business environments. This book covers a wide range of topics, including global market entry strategies, cross-cultural consumer behavior, pricing strategies in diverse economies, and the challenges of navigating legal and political landscapes across borders. Kumar’s research-backed insights equip both practitioners and students with the tools necessary to develop and implement successful international marketing campaigns. Designed for marketing professionals, academics, and business leaders, International Marketing offers practical strategies and case studies that demonstrate real-world applications. Whether you’re expanding into new markets or optimizing your global presence, this book provides the knowledge you need to navigate the complexities of international marketing.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 November 2024
Listed Since
16 November 2024

Barcode

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